Best Practice: Sustainable gift cards from ZG Raiffeisen

Regionality, quality and sustainability - ZG Raiffeisen, headquartered in Baden-Württemberg, has been aiming for these values ever since the company was founded in 1911. In cooperation with the ZG Raiffeisen branches and the purchasing cooperation HGD, All About Cards was allowed to implement an eco-friendly gift card concept for around 80 garden centers in the summer of 2020, which fits perfectly into the company's philosophy.

Customer loyalty made easy: gift cards in high-quality folding card packaging

ZG Raiffeisen's requirement was to replace the previous paper vouchers with a modern solution. At the same time, an environmentally friendly variant had to be available for the customers of the garden centers. In close cooperation with All About Cards, an overall concept was developed consisting of a climate-neutral card made of FSC-certified cellulose cardboard in combination with a folding card carrier and the matching envelope. In the next step, all branches were equipped with the gift cards.

ZG Raiffeisen gift cards - the perfect present for any occasion

Whether it's for a birthday, Christmas or just to say thank you - in the ZG Raiffeisen stores for home and garden supplies, you can choose your suitable folding card from five different designs and have the gift card charged with any value of goods on the premises. The recharge option also allows the cards to be used multiple times.

Has this best practice sparked your interest in sustainable card alternatives or would you like to find out more about our solutions for card packaging & Co. Feel free to contact us at any time for a consulting conversation - we look forward to your inquiry!